Tired of Overpaying for Riding Gear?
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Membership Benefits
We’re all about putting our community first. Instead of focusing on profits, we’re committed to fair pricing and quality. As a member, you’ll enjoy access to premium products at wholesale prices, helping you and your horse save big every year.
Wholesale Prices
Our membership eliminates the need for product markups. We pass on our production or wholesale prices directly to our members.
Premium Quality
Enjoy the high quality of premium brands but without the hefty price tags. This means products that stand the test of time.
Sustainable
Support a more responsible and transparent shopping experience. Long lasting products with a sustainable production line.
Community
Engage in polls, surveys, and feedback sessions to play a role in shaping the future of equestrian gear!
Meet our founder
Meet Ina Forssén, the Co-Founder and CEO of Amiko & Friends. With a lifetime of experience working, competing, and riding horses, Ina understands the needs and wants of riders. Her passion for horses and commitment to affordability and transparency led her to create Amiko & Friends. So that more people can get to enjoy equestrian sports!